When you're assessing the viability of microdata or any SEO strategy for that matter, you have to consider the context and whether or not it works for the marke

When you're assessing the viability of microdata or any SEO strategy for that matter, you have to consider the context and whether or not it works for the market that you're in. I don't see this as an indictment of Google Authorship at all; rather this is an example of a situation where user intention is misaligned with what a webmaster is showing. If I'm looking for content (particularly the originator of said content), having the author's name and face is exactly what I'm looking for. When you're searching for car parts or baby strollers or software, that same name/face is going to throw you off.