I disagree. At the moment, companies have a point of competition on their licensing agreement with customers - exactly what license they allow, and how exactly

I disagree. At the moment, companies have a point of competition on their licensing agreement with customers - exactly what license they allow, and how exactly they choose to enforce it. That there is competition (and that the market cares) is evident in the fact that iTunes have removed FairPlay DRM from music tracks. To have an open standard for DRM removes some of this competition point: a win for big incumbents and a loss for consumers.