The thing is, most marketing types who actually pay for this software don't think like this. As mentioned in the article, a lot of people actually had troubled

The thing is, most marketing types who actually pay for this software don't think like this. As mentioned in the article, a lot of people actually had troubled pronouncing the brand as they didn't realise it was an acronym. Albeit, I would of thought most marketers should know what SEO is. But still, I think this will help them sell their product to a more mainstream audience.