This is a very lukewarm rebranding. It sounds like the kind of thing that is a preface to a second rebranding in the future. Better to do the whole rebranding n

This is a very lukewarm rebranding. It sounds like the kind of thing that is a preface to a second rebranding in the future. Better to do the whole rebranding now, or leave it alone. But a very difficult decision to make internally to the company losing its old name.