If I understand it correctly, Aamir Khan is one of the biggest stars of Indian Cinema and all of his movies have been hit with indian public. Another big thing

If I understand it correctly, Aamir Khan is one of the biggest stars of Indian Cinema and all of his movies have been hit with indian public. Another big thing is, he has been associated with a TV Show, which airs on NDTV (presumably a well known channel) and DD (India's BBC). This TV Show is about perverse social situations in Indian Society and how to make India aware of its evils at the grassroots and take eradication steps. The show has been very well received. I presume it to be a very good step, tapping into mass appeal of Indian Cinema and collaborating with an actor who has already done work in the field and understand the nuisances. For these initiatives to be successful, you have to pull force behind it. India's polio eradication schemes were massively popular because of various celebrities endorsing it day in and day out. They were the source of major line-ups at vaccination centers.