I'm a bit biased (friend of Rand, founder of HubSpot), but I think the exact opposite is true. Long-term, I think inbound marketing is way less risky for one s

I'm a bit biased (friend of Rand, founder of HubSpot), but I think the exact opposite is true. Long-term, I think inbound marketing is way less risky for one simple reason: We're living in an age of increasing choice and increasing transparency. As buysers/consumers, we're naturally going to lean increasingly towards companies that deliver a better product/experience -- not towards those that happen to place more frequent ads. Those that build their brand by delighting customers (all the way through the process from marketing to sales to service) will find that their investments create greater returns. But, as I said, I'm biased (but that doesn't necessarily make me wrong).