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This is extremely helpful, thanks. I actually bought Copy Hackers last year but haven't actually picked it up and read it yet, much to my detriment. I rewrote
by zrail 13y ago
This is extremely helpful, thanks. I actually bought Copy Hackers last year but haven't actually picked it up and read it yet, much to my detriment.
I rewrote the whole first paragraph and added some bullet points. I promise I'll stop bugging you now :)
- smartial_arts 13y agoI think it's much better now, although id't test that with your audience and ask them what they think this page is about, i.e. in their own words. Don't confuse that with a market test - i.e. even if people say they would buy the book - it's easy to trick yourself into thinking like that. Selling infoproducts is a big topic, there are so many important things to it, such as building a subscribers base, all te inbound marketing in form of blogging/guest blogging, timing your launch, discounts to loyal subscribers etc. I'd recommend studying successful use cases such as Nathan Barry, Jim Gay, Brennan Dunn, 30x500 course alumni in general - they seem to have nailed it.