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Sounds like the Microsoft strategy (Bing, Windows Phone etc) - and now what G+ is trying to do to Facebook. What are some examples of startups doing it (or not
by wilfra 13y ago
Sounds like the Microsoft strategy (Bing, Windows Phone etc) - and now what G+ is trying to do to Facebook.
What are some examples of startups doing it (or not doing it)?
- SatvikBeri 13y agoPerhaps duckduckgo?
- orangethirty 13y agoNot to take a cheap shot at ddg ( user), but they are a more consumer focused company. Google on the other hand is more b2b.
- dredmorbius 13y agoGoogle started with a consumer focus. And a large portion of their traffic remains consumer.
- orangethirty 13y agoIt started consumer, but it is now B2B. The consumer traffic is what they sell.
- dredmorbius 13y agoMy point is that if you want to start to get traction, B2C isn't a bad place to start. That assumes you can either translate that to revenues, make a B2B pivot, or shim a B2B service in place at a later date.
- orangethirty 13y agoWhy would you even target a market you wont profit in? Makes no sense. What Google did is simple: They saw that there is no money in search (ask around), and saw that there was a lot of money in lead generation (advertising). They copied overture, and it grew.
- dredmorbius 13y agoGoogle's advertising business would be nowhere without its dominance in the search market. Google earned the right to dominate in advertising by becoming a compelling search engine. It's a lean-to, with both sides supporting the other. Pull either out, and it falls. For a lean start-up, building the consumer side makes the case for the business side.