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Apple's ability to turn relatively new product categories into caché products is impressive. But one thing to consider is that the wearable market has been aro
by blantonl 13y ago
Apple's ability to turn relatively new product categories into caché products is impressive. But one thing to consider is that the wearable market has been around far longer than the other markets that Apple has moved into.
For instance, the long term existence of a wearable time keeping device has allowed others to cultivate over time the caché market that exists today. Think Rolex, Cartier, etc. Apple is going to have a hard time breaking into that high margin market.
- daegloe 13y agoWould you consider the prior portable music market (Walkman, Discman, etc) a parallel? Of course, time pieces have a much longer history. But as far as the modern consumer/brand marketplace is concerned, portable music devices certainly predated earlier MP3 players by decades, at least.
- youngerdryas 13y agoUnderestimate Apple at your peril, as has been amply demonstrated.
- reneherse 13y agoIt's very unlikely that any Apple product would be designed to compete against the ultra-luxury brands you cite. With consumer oriented products, Apple shoots for the high-middle, where they can capture a high margin on a vast scale. Think BMW 3-series, not a Rolls Royce or Veyron.