As you suggest, I think the point was that there's often no brilliant idea that will provide a magical solution to a hard business problem - be that a product p

As you suggest, I think the point was that there's often no brilliant idea that will provide a magical solution to a hard business problem - be that a product pivot or a new sales/marketing gimic. Instead, you often know what you need to do - it's a long, hard slog, and it's about sticking at it longer than your competitors. It's a recurring theme in Ben's blog: >> Mediocre CEOs point to their brilliant strategic moves or their intuitive business sense or a variety of other self-congratulatory explanations. The great CEOs tend to be remarkably consistent in their answers. They all say: “I didn’t quit.” http://bhorowitz.com/2011/04/01/what%E2%80%99s-the-most-difficult-ceo-skill-managing-your-own-psychology/ http://bhorowitz.com/2011/04/01/what%E2%80%99s-the-most-diff...