Why didn't this happen long ago? Even before Twitter released their verified accounts Facebook was scrambling with groups, profiles, and business profiles clai

Why didn't this happen long ago? Even before Twitter released their verified accounts Facebook was scrambling with groups, profiles, and business profiles claiming to be authentic when they were - in fact - not. Seems like a long-time coming for a much needed feature. e.g. try searching for "Steve Jobs" on Facebook and identifying any authentic page.