You can read some research on name-your-own pricing in e-commerce from my former prof: one is here from the Journal of Marketing http://www-bcf.usc.edu/~tellis/

You can read some research on name-your-own pricing in e-commerce from my former prof: one is here from the Journal of Marketing http://www-bcf.usc.edu/~tellis/PriceAuct.pdf http://www-bcf.usc.edu/~tellis/PriceAuct.pdf (for more just check out Google-Scholar and type „name your own price“)