>Marco Arment has a sizable niche following which provided an initial boost when The Magazine launched. I think it was a pretty brilliant idea to have a lot of

>Marco Arment has a sizable niche following which provided an initial boost when The Magazine launched. I think it was a pretty brilliant idea to have a lot of the pieces be written by popular bloggers and people with lots of twitter followers. Then they organically advertise The Magazine "for free", right when it needs the biggest pop. (And yes, they were mainly his friends, but I bet offering people a few grand for a longer blog post, cold, would work pretty well.)