4 ms·

Behavioral economics. People are willing to pay $50 for 24/7 access to 40 channels, but they won't pay $1 each for the 50 things they actually watch.

• groby_b 13y ago
  Hm. Apple TV/Amazon Instant Video/GoogleTV seems to put paid to that idea. At the very least, there is a group of people who are willing to pay for unbundling.
  • pbreit 13y ago
    Apple TV mainly used for Netflix/Hulu. Amazon mainly for Prime bundling. So even the online players are going with bundling.
    • groby_b 13y ago
      Do you have numbers to back that up? (Not doubting it, just curious - there's not much reporting on that issue)