Seems like this is the G+ification of Gmail. All of googles other products (like all the examples shown: g+, zagat, offers, etc) get featured prominently to get

Seems like this is the G+ification of Gmail. All of googles other products (like all the examples shown: g+, zagat, offers, etc) get featured prominently to get more of those sweet, sweet gmail eyeballs. This is the monetization of gmail. Eyeballs directed towards actual paying or ad-supported services, which is a huge advantage.