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I love the pay-what-you-want model but it doesn't work. Every single Humble Indie Bundle has multiple popular games that sell for $10 to $20. They even has an i
by dwild 13y ago
I love the pay-what-you-want model but it doesn't work. Every single Humble Indie Bundle has multiple popular games that sell for $10 to $20. They even has an incentive to give more than the average by giving more great games (and sometime even the games from the last Humble Indie Bundle).
Still they get less than 6$ in average... We know for a fact that people are ready to pay full price for each of these games. Yeah I know, these people probably already bought these games but I don't think the distribution of the values are that far (either you pay 20$ and more or you pay 5$).
I think it would work better if you offered multiple prices with more feature. You could have the 0,99$ one that offer the strict minimum but is a great showcase of the application (it could even be free). Then you have the 4,99$ one that has more feature, etc... Give your customer a reason to pay more.
- simonw 13y agoSurely Humble Bundle demonstrates that it DOES work, otherwise they wouldn't still be running offers and would not be able to convince game developers to participate in the deals. The average purchase may be $6, but how many of those purchases are from people who wouldn't have bought the individual games at all if not for the offer? If they weren't going to buy at all, that's $6 of revenue that you wouldn't have seen at all otherwise.