My family and my wife's family are, to a certain degree, I suppose, part of the "unexotic underclass". They usually don't live check to check, but they don't ha

My family and my wife's family are, to a certain degree, I suppose, part of the "unexotic underclass". They usually don't live check to check, but they don't have months and months to live on saved up, usually. And the fact is, they don't have piles of disposable income, and never have. So in order to sell to my family, you need to make things cheaper and/or more reliable and/or unneeded. For product ideas, examine these sorts of stores: Cabela's, Walmart, Costco. The target demographic is one which drives everywhere; it's wholly suburban to rural. Biking doesn't really happen, and cell coverage can be spotty. Computers might well have been bought last in 2003 and be using Windows Me. If you can figure out how to make essentials cheaper or non-essential (by redesigning how other things work), then their standard of living goes up and their income effectively increases. So. Things you can think about include: grills; furniture; carpets; clocks; microwaves; vacuums; cleansers; etc. Things You Buy At Walmart, in other words. The challenge to the American businessperson is to be able to sell to the Walmart crowd, things they buy at Walmart. I would bet that you can charge a bit more for things than Walmart, if you can double to quintuple the quality. Imagine not having things that break quickly. Or, like I said, a new product that obviates other products would also be good.