I would argue a name change at the point of a pivot or significant redesign is a great time to refresh the brand identity as well. The internet marketing indust

I would argue a name change at the point of a pivot or significant redesign is a great time to refresh the brand identity as well. The internet marketing industry is changing rapidly right now in light of Google Panda/Penguin and the massive growth we're seeing in mobile. Lots of SEO companies are changing their software offerings to fit the evolving needs of marketers. The name moz ("m-ah-z") makes me think of SEOmoz. The name moz ("m-oe-z") makes me think of Mozilla or Dwight's crazy brother from The Office. Moz is simple, short and recognizable to those in the SEO industry. I don't think they'll have too much trouble getting people to recognize the new brand. By the way, the old domain was SEOmoz.org which isn't a great domain name for a commercial product. I never understood why they didn't loose the .org since they owned the .com.