As someone working on a healthcare startup, a thousand times this. More than the technical disgust of building a policy-laden system, marketing is terrifically

As someone working on a healthcare startup, a thousand times this. More than the technical disgust of building a policy-laden system, marketing is terrifically difficult under regulation. Consumers get scarred by inconsistent regulatory rules and stop being willing to change processes because it's too frightening to possibly run afoul of policy. This is, by the way, a great opportunity for organizing regulatory consultants. Such a service might be an important forerunner or partner to ventures trying to change heavily regulated industries.