Well, at some bitcoin related forums informal 'Gox' is actually used quite a lot to refer to MtGox. Regarding SEOmoz to Moz change, I'm more concerned that peop

Well, at some bitcoin related forums informal 'Gox' is actually used quite a lot to refer to MtGox. Regarding SEOmoz to Moz change, I'm more concerned that people may start to somehow see Moz as being associated with Mozilla Corporation. The idea behind rebranding (to distance from 'pure SEO', so to speak) is valid, but the choice of the new name seems unfortunate to me.