There are ways, of course. As one example, find more inexpensive ways to make goods already marketed to a higher segment. For example, 300 dollar laptops that l

There are ways, of course. As one example, find more inexpensive ways to make goods already marketed to a higher segment. For example, 300 dollar laptops that look better, especially if you can get a few reality TV stars using them and bravo pimping it. Start a brand that is perceived as high end by the middle class, show it to them in conspicuous consumption avenues, and then tread downmarket. You can only do this so many times. But if I'm looking at a startup, it sure wouldn't be my first market of choice.