At this point I don't think they are trying to compete with google or anyone in particular. I think right now they are just trying to be relevant and not be jus

At this point I don't think they are trying to compete with google or anyone in particular. I think right now they are just trying to be relevant and not be just a lost cause. I think I am one of the few who actually wants Yahoo to be a success. But the reality is that they are far behind from years of just sitting on their ass that it will take a herculean effort to turn itself around. I actually think they are on the right track in doing this. Here is my take as an arm-chair analyst: Yahoo has a shortage of superstar developers to turn themselves around. This is hard problem because there are too many big companies with lots of money and very interesting place and projects to work at who are also after these so-called superstar developers. So in that regard Yahoo is the least interesting place to work at. What can Yahoo do? - They can offer high wage, but its not always about the money. So it is unlikely that they will get many good developers like that. - They can make yahoo relevant and interesting place to work again but acquiring new projects, developing new projects and improving existing projects. I believe Yahoo is doing that right now. It takes time for public perception to change, but I think they are doing a good job. - Acui-hires is the easiest way to get good developers under yahoo roof and thats exactly what they are doing. So I don't think they are competing with google, but instead they are trying to get their base in order and clean up their existing products. Once they are moderately relevant and people starts caring about their product and then maybe they will start looking at challenging the big players like Google. They are in no position to challenge google now.