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"While none of these is the very heart of Google (Search, AdWords), ..." Think again. AdWord/AdSense came out of "Applied Semantics", that they bought in 2003
by ajays 13y ago
"While none of these is the very heart of Google (Search, AdWords), ..."
Think again. AdWord/AdSense came out of "Applied Semantics", that they bought in 2003 for $102MM.
Here's the full list: https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio...
- dubcanada 13y agoNot to mention they also bought Doubleclick, which helped.
- ccera 13y agoApplied Semantics had nothing to do with the creation of AdWords. AdWords was created in-house by Google years before they acquired Applied Semantics. It was an extremely successful and lucrative operation long before Applied Semantics ever entered the picture. Google also developed and launched AdSense prior to acquiring Applied Semantics. They acquired Applied Semantics because it was complementary to what Google had already developed.
- yawn 13y agohttp://googlepress.blogspot.com/2004/04/google-acquires-applied-semantics.html http://googlepress.blogspot.com/2004/04/google-acquires-appl...: "A key application of the CIRCA technology is Applied Semantics’ AdSense product" Is this wrong?