>> I disagree. You can spin this many ways. You've answered him, as well as yourself... It depends on the frame of reference in approaching this... If you take

>> I disagree. You can spin this many ways. You've answered him, as well as yourself... It depends on the frame of reference in approaching this... If you take a hovering big picture view, what you say is all good, but in reality, on a individual/micro level, 95% of this "search on the net" business is all about "finding deals", and assorted mindless tivia. :) Someone argues (more convincingly than I can ;) ) that more choice and more information is not necessarily better http://en.wikipedia.org/wiki/Paradox_of_choice http://en.wikipedia.org/wiki/Paradox_of_choice