Presumably this is a PR originated piece, because it surely reads like one. In any case, having a headline this ridiculously hyperbolic is actually a negative

Presumably this is a PR originated piece, because it surely reads like one. In any case, having a headline this ridiculously hyperbolic is actually a negative, IMO. The Sphero is certainly cool, but if I click through to read about something that "May Change Everything" and then realize they are talking about a remote control ball, it actually hurts my perception of the product more than it helps. You delight people with the delta between reality and expectation. If you blow the expectation up too much, even a reality that would otherwise be delightful seems kind of lame and stupid.