> Profit per visit seems flawed as well. Why not just optimize profit, or long-term expected profit? I think it's like averted vision: the point is to achieve

> Profit per visit seems flawed as well. Why not just optimize profit, or long-term expected profit? I think it's like averted vision: the point is to achieve profit long-term, but you have to focus on profit per visit to get there. Regardless, as a customer, I don't want every employee focused on ripping me off, which is what I assume it can degenerate to.