If you plan on just building a product and waiting for small business owners to float by your web site to buy it then you are wasting time. Small businesses, at

If you plan on just building a product and waiting for small business owners to float by your web site to buy it then you are wasting time. Small businesses, at least initially until you become a well known brand, need direct marketing. And that will mean you have to pick up the phone and start calling. If you have a particular niche you are targeting then getting list of those businesses should not be hard.