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Then you need to rebrand your program. Anything that even slightly has the smell o "lifestyle" is tacky these days. It is not cool to be aspirational these days
by spitfire 18y ago
Then you need to rebrand your program. Anything that even slightly has the smell o "lifestyle" is tacky these days. It is not cool to be aspirational these days.
As I mentioned a do-it-yourself or travel/luxury on the cheap program would be fantastic right now. Sell it as such.
Keeping up with the jones' is over for at least a decade.
- anigbrowl 18y agoAgreed. The program is overtly cost-conscious and I've made a lot of changes to bring out the 'caring and sharing' values of having guests to dinner rather than the aspirational ones. all the feedback from you and others has been studied carefully, and gratefully.