It is pretty boring. Big data doesn't necessarily mean big insights. So lots of times it can end up being a wild goose chase with management not realizing they

It is pretty boring. Big data doesn't necessarily mean big insights. So lots of times it can end up being a wild goose chase with management not realizing they are funding science experiments. For any one thinking of it as a career, I highly recommend Nate Silver's - The Signal and the Noise: Why So Many Predictions Fail - But Some Don't