Perhaps the message is that hyper-commoditized products isn't the best place to be. The brand means just about nothing to those who understand the marketplace.

Perhaps the message is that hyper-commoditized products isn't the best place to be. The brand means just about nothing to those who understand the marketplace. I am sure there are folks who still buy Sony TV's and amplifiers thinking they are the best. That just proves branding can go a long way. I quit buying Sony a very long time ago. I can't even remember the last time I thought Sony when shopping for a consumer-electronics product.