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Contrary to popular belief Sony's electronics products while perceived as being "superior" or "top of the line", rarely are. Sure, they have a few SKU's here a
by robomartin 13y ago
Contrary to popular belief Sony's electronics products while perceived as being "superior" or "top of the line", rarely are. Sure, they have a few SKU's here and there that might be notable. However, the rest of the lineup is filled yawn-inspiring cookie-cutter products.
From the outside it sure seems like they keep making the wrong product decisions.
I never knew Sony even had an insurance arm. Profitable too. It sure seems like they ought to make a swift exit from electronics and focus on insurance.
- kalleboo 13y agoTheir competitors are also yawn-inspiring, but still profitable.
- robomartin 13y agoPerhaps the message is that hyper-commoditized products isn't the best place to be. The brand means just about nothing to those who understand the marketplace. I am sure there are folks who still buy Sony TV's and amplifiers thinking they are the best. That just proves branding can go a long way. I quit buying Sony a very long time ago. I can't even remember the last time I thought Sony when shopping for a consumer-electronics product.
- kalleboo 13y agoIt CAN be a good place to be - clearly Samsung are doing well. But it seems like competing in a commoditized market isn't what Sony do well.