I'm not convinced. If I start paying only for those channels that I actually do watch, this market signal is sent to the cable company and ultimately to the con

I'm not convinced. If I start paying only for those channels that I actually do watch, this market signal is sent to the cable company and ultimately to the content producer. If there isn't enough demand for a show, they shouldn't be producing it in the first place. Bundling eliminates this signal and therefore allows the market to remain inefficient. Every business has a fixed cost component. Content production would be no different