Wow, I never knew that (not much of a start-up guy myself, admittedly). This is really interesting (from their blog): "By the start of 2013, we were working o

Wow, I never knew that (not much of a start-up guy myself, admittedly). This is really interesting (from their blog): "By the start of 2013, we were working on a handful of projects. Sometimes collectively, sometimes independently. One day, Rob said, “There must be a more efficient way to eat.” He researched the human nutritional needs and was frustrated to find that nutrition is not quite a hard science right now. Regardless, he identified the essential ingredients the body needs to thrive and, a few days later, began constructing his alternative diet using supplements purchased on Amazon. Pleased with initial testing, he committed to his newly invented diet for 30 days." So, despite food science lacking foundations and rigour (in the most neutral way) right now, he still figured out (well, almost, just needed a month of testing and we're good to go!) an unsolved question, without any formal training, in a few days. In the context of their previous failure it just makes me even more inclined to wonder what they're really planning -- their noble goals seem smell much more like marketing bullshit now. I hope I'm wrong.