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As the kalzumeus blog would say about pricing, base your pricing not on how much it would cost you, but on how much value your product gives to your users. Bas

As the kalzumeus blog would say about pricing, base your pricing not on how much it would cost you, but on how much value your product gives to your users. Based on your recent post about your specific target market (Wall St.), talk to them. Based on your recent post it seems that you're doing high-volume B2B transactions. If you ask HN about how much we would pay for that, you would get lesser value from our answers since we would compare your hardware offering to EC2 instances, which I guess, isn't the type of market you're after. Talk to the Wall St. guys you're targeting, call them up or send them an SMS, grab 30 minutes of their time and treat them out for coffee. Don't ask them how much they'd pay for it, instead, spark up a conversation about what they're currently using and if you're lucky they'll tell you how much they're spending for it. Watch out for keywords on what they value. You can charge more by offering what they value. If they value SLA's, high-level support and a specific amount of latency, charge based on that. After talking with them, tell them and their IT team to subscribe to your mailing list which will not spam them, but educate them about handling financial data coupled with your hardware. Gain their trust from your expertise, close sales from that mailing list once you launch.

cdvonstinkpot 13y ago
Thank you for your detailed reply. After reading it I went & found a finance forum online & applied to join, so I can ask them some market research questions. Another thing I might do when I have some spending money is spend some time on the train just taking trips to & from NYC on the Metro-North commuter railroad & see if I can talk to some of the Wall St. guys in the bar car. Entrepreneur magazine had an article not too long ago about how that bar car was amongst the most influential business places around. Maybe I can have some luck there. I have my work cut out for me to seek out the use cases there would be for this particular server I'm building. For example, I was able to tell from some Google searches that World of Warcraft gamers are after the particular model of CPU mine has because it's the fastest on the market, and their game servers are CPU intensive. I was able to learn that they in particular need high CPU & about 200GB storage to hold their game maps, so I reworked my storage strategy to offer more storage & accommodate their needs. I have to dig in to each of the potential use cases & learn what exactly their needs are apparently, then I can target my marketing for what they're after.

cdvonstinkpot 13y ago

Thank you for your detailed reply. After reading it I went & found a finance forum online & applied to join, so I can ask them some market research questions. Another thing I might do when I have some spending money is spend some time on the train just taking trips to & from NYC on the Metro-North commuter railroad & see if I can talk to some of the Wall St. guys in the bar car. Entrepreneur magazine had an article not too long ago about how that bar car was amongst the most influential business places around. Maybe I can have some luck there. I have my work cut out for me to seek out the use cases there would be for this particular server I'm building. For example, I was able to tell from some Google searches that World of Warcraft gamers are after the particular model of CPU mine has because it's the fastest on the market, and their game servers are CPU intensive. I was able to learn that they in particular need high CPU & about 200GB storage to hold their game maps, so I reworked my storage strategy to offer more storage & accommodate their needs. I have to dig in to each of the potential use cases & learn what exactly their needs are apparently, then I can target my marketing for what they're after.