But why is "startup" synonymous with "consumer internet startup"? We are software people, we solve problems with software - not just with the internet, and not

But why is "startup" synonymous with "consumer internet startup"? We are software people, we solve problems with software - not just with the internet, and not just for the mass public. Today was the launch day of the bike-sharing program in NYC and I've taken a few bikes out for a spin. The whole system is plugged into a (supposedly) impressive backend that will allow the city to gain an unprecedented insight into cycling patterns and drive the future of not only bike sharing but also cycling infrastructure development in general. Why is it that when we think "startup" we don't think about problems like this, and instead we only think about mass market consumer internet applications used exclusively by young adults? We solve problems with software. The fact that we've pigeonholed Silicon Valley into strictly solving end-user-young-adult-internet problems is our fault.