Today's 20 somethings are tomorrows 30 and 40 somethings. Get them hooked young and you can milk them for a lifetime. It's probably easier to persuade a 20 som

Today's 20 somethings are tomorrows 30 and 40 somethings. Get them hooked young and you can milk them for a lifetime. It's probably easier to persuade a 20 something to try something new. I know middle aged people who choose smartphones by waiting for their kids to each buy different ones and then choosing one of these for themselves.