Google homepage has always been good.. You are immediately drawn to a big box in which to enter text. The problem with guys site is it isn't optimised for gett

Google homepage has always been good.. You are immediately drawn to a big box in which to enter text. The problem with guys site is it isn't optimised for getting purchases. Too much is going on. The user isn't guided through the software or pushed to take a trial or purchase. Instead the visitor is hit by everything at once, doesn't know where to look and is somewhat overwhelmed by stuff. You don't need to be a graphics designer to make a successful site. Good content and a clear call to action is the important thing. Beautiful design on top is just gravy.