> Some people also think using animal products isn't ethical and inconvenience themselves to avoid it. But you probably don't want to build a mass market busin

> Some people also think using animal products isn't ethical and inconvenience themselves to avoid it. But you probably don't want to build a mass market business on that. Vegan products are mass market commodity goods like any grocery. Just because vegan goods consist of a smaller slice of all grocery and food sales doesn't mean you'd be a fool to make a business out of it.