This is not how the vast majority of people shop. It seems like you are arguing that changes to a site's design will rarely result in a significant increase to

This is not how the vast majority of people shop. It seems like you are arguing that changes to a site's design will rarely result in a significant increase to their bottom line, but there are countless case studies that prove the opposite.[1] [1] http://www.abtests.com/ http://www.abtests.com/