On the other hand, if I'm researching companies, and see a small one trying to sell me something a bigger one is giving for free i just consider them scamers an

On the other hand, if I'm researching companies, and see a small one trying to sell me something a bigger one is giving for free i just consider them scamers and move on. How do you calculate the loss of sales for cases like this? Edit: ...and this argument is totally invalid for what zeidrich said.