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Watch an average user browse the web and use Google to make a search. They will click on the top ad result returned if it is vaguely relevant and not bat an ey
by jyap 13y ago
Watch an average user browse the web and use Google to make a search.
They will click on the top ad result returned if it is vaguely relevant and not bat an eyelid.
Average users do not even know those yellow sections or the right hand section are ads.
The natural instincts of geeks <> The natural instincts of average users
- wpietri 13y agoYep. My cofounder did a ton of user testing. One guy, as he was doing a shopping-related search on Google, said, "You want to know the secret of Google? Ignore the left side of the page. The good stuff is the little things over on the right."