Costs go up because of competition. Costs go up because Google gives a $ 100 for every new Adwords customer, this inflates the prices. Costs go up becaus

Costs go up because of competition. Costs go up because Google gives a $ 100 for every new Adwords customer, this inflates the prices. Costs go up because there're more ads, not just on the right side. People are less likely to buy when there's a recession.