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Good point, i searched a bit, and found this comment on Quora; Key findings: On average, 9.26% of impressions were found to be ad-blocked, with some sites reac
by Systemic33 13y ago
Good point, i searched a bit, and found this comment on Quora;
Key findings:
On average, 9.26% of impressions were found to be ad-blocked, with some sites reaching as high as 50%
Tech sites average at 17.79%, followed by news (15.58%) and culture (9.94%). Business, real estate and travel sites average lower
Ad-blocking is higher in the US and EU: top countries are Austria (22.50%), Hungary (21.52%) and Germany (19.44%). Average in the US is 8.72%
Blocking rate is found to be highest among Firefox users (17.81%), followed by Safari (11.30%) and Chrome (10.06%). Explorer averages at 3.86%
Linux users have a staggering 29.04% blocking rate, compared with 12.95% for Mac users, and 9.25% for Windows users.
Mobile blocking is gaining popularity: Android shows a 2.24% blocking rate, and iOS 1.33%
*Findings point to the estimation that ad-blocking will significantly increase in consumer adoption
http://www.quora.com/What-is-the-percentage-of-Internet-users-that-employ-AdBlock-Plus-or-similar-ad-blocking-plugins http://www.quora.com/What-is-the-percentage-of-Internet-user...