Yeah, but it's relatively restricted right now, to the point that the vast majority of consumers have no idea it exists. If this is enshrined in law as a bona f

Yeah, but it's relatively restricted right now, to the point that the vast majority of consumers have no idea it exists. If this is enshrined in law as a bona fide policy, it will become much more widespread - perhaps to the point that Joe Public notices. So this is different - in degree if not in kind.