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It is hard to split out the effects that are leading to a tougher Adwords market in general and this particular campaign. One thing we have noticed about Adwor
by robryan 13y ago
It is hard to split out the effects that are leading to a tougher Adwords market in general and this particular campaign.
One thing we have noticed about Adwords is that longer campaigns are being ran as essentially residual income with maintenance the more they decline. Thing like bids, keywords, ad text can progressively put you in a worse place than the competition left unchecked. I addition over the years we are getting bombarded with new Adwords features that your competition is likely across.
The other thing I would say is that from first glance your software and site design may be the cause for the decline. People are used to the instant gratification from a web app vs having to download, whereas when you started people wouldn't blink an eye at having to download software. The trend these days is to pair you landing page down to the key point and call to action.
The good thing about all that is that there is probably a lot you can do with landing page A/B testing and possibly on the ads themselves to turn it around.
- kybernetyk 13y ago> People are used to the instant gratification from a web app Which people? The 1% inside the tech bubble? Outside of the tech bubble people still download stuff. And smart phones like Android and iPhone with their downloadable apps don't really condition people to use web apps. If you want to make bold statements about the software market take a look at the people outside of your tech savvy peer group.
- robryan 13y agoI guess we will have to agree to disagree. Here is a good article on the web app vs downloadable: http://www.kalzumeus.com/2009/09/05/desktop-aps-versus-web-apps/ http://www.kalzumeus.com/2009/09/05/desktop-aps-versus-web-a... I don't have an stats but from watching regular people use computers I absolutely believe that people are much more willing to give something a go if it involves clicking a button on a web page rather then downloads and installers etc.