3 ms·

Having sources in Amazon, I can tell you the goal here is not simply to deliver Groceries but rather to find a way to remove FedEx / UPS / etc from their cost o

Having sources in Amazon, I can tell you the goal here is not simply to deliver Groceries but rather to find a way to remove FedEx / UPS / etc from their cost of goods sold. The economics of Fresh are very poor for Amazon and likely will always remain so, unless they can start to leverage it for same day shipping of the rest of their product line. It's not something Amazon likes to discuss too much as it has the potential to upset their partners significantly in this space.

ippisl 13y ago
How would that enable same day shipping ? People usually do groceries once a week, but buy other stuff any day of the week.
- blazespin 13y ago
  Fresh delivers same or next day. These fleets are stacked LIFO and sent on optimal routes which touch many customers. There's no reason they can't carry a mix of products.
  - ippisl 13y ago
    is there a difference in routes between the grocery shipping and UPS ?
parimm 13y ago
I Guess this makes sense, Here in India the largest online store, flipkart has their own delivery services for the tier one cities. This happened because the private couriers were pretty bad.