Gaming is a tricky example, with gaming being a hit driven business: hits only last in the short term. I don't believe Zynga was mislead by a viral product in

Gaming is a tricky example, with gaming being a hit driven business: hits only last in the short term. I don't believe Zynga was mislead by a viral product in Draw Something. They saw a fascinatingly simple game built by a great team, and I hope that's what they intended on purchasing, instead of yesterday's hit.