I had said in the beginning of my comment that it was a good article. Everything that zappos is doing is nice and it is evidently working for them. If the artic

I had said in the beginning of my comment that it was a good article. Everything that zappos is doing is nice and it is evidently working for them. If the article was about strictly zappos I would have had no objections. I'm happy to hear success stories too. What I'm not happy to hear is scoble's agenda. What I objected to was the mudslinging on O'Reilly, for promoting an event which focuses on number of followers and promoting 140 conference where he is a speaker. When scoble itself focuses more on number of followers than community and engage in trash talking O'Reilly (and TechCrunch) for the same, I see lack of credibility. What scoble cleverly tried to say is "See, Zappos is doing great with twitter without focusing on followers. So come to 140 conference where we can teach you how". Riding on Zappos's success to promote his conference was distasteful IMHO.