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Just finished reading [Wide Lens][1] about innovation of ecosystems, why things can fail even if you do everything right if you ignore the ecosystems. One of th

by imrehg 13y ago

Just finished reading [Wide Lens][1] about innovation of ecosystems, why things can fail even if you do everything right if you ignore the ecosystems. One of their main example for the complete system, for a company which did thing right, was Better Place. I was just thinking to compare the Tesla model with Better Place. Well, I still think that the book is very insightful, just there's more to the story than it was written at that time... [1]: http://www.amazon.com/The-Wide-Lens-Strategy-Innovation/dp/1591844606 http://www.amazon.com/The-Wide-Lens-Strategy-Innovation/dp/1... "Wide Lens on Amazon"

ippisl 13y ago
I think the main reason better place failed wasn't due to ecosystem risk. The product was just too expensive hence with little value to price and came with a pretty high risk. All those were caused by limits of current technology, and by the need to sell in small countries(limited high end market) where charging networks could be built.