I tested Twitter ads for the first time recently. I liked the demographic information they gave me - where the engagements came from geographically, as well as

I tested Twitter ads for the first time recently. I liked the demographic information they gave me - where the engagements came from geographically, as well as information on gender and interests. We can use that information with regards to Twitter, as well as independent of Twitter. I know our campaign (probably) hit real people because we got a reply and five re-tweets. Our campaigns totalled to $225.